I was in a Starbucks the other day and thought of this assignment while I was waiting in front of the bottled water display. I was trying to think of how it could be turned into a commercial, using “At least it’s an Ethos!” as the slogan. But I didn’t get very far.
Then I saw Talky Tina’s take on the Batman and Robin running scared assignment and thought I should work with that.
Maybe calling a phobia an ethos is stretching the definition, but so what? The Wikipedia page for pediophobia has a cool chart explaining one of the theories behind the phobia.


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